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Skinification: The revolution in hair care with SHAZAY
Our skin gets the best care - why not our hair too? The Skinification trend transfers high-quality skin care ingredients and care rituals to hair and scalp care. SHAZAY goes one step further and combines luxury, science and holistic well-being for hair, scalp and soul. What does skinification mean ? Skinification describes the fusion of skin and hair care. Instead of just cleaning or styling hair superficially, this approach focuses on deep-acting care with high-end active ingredients that are familiar from modern facial care. Hydration, anti-aging, barrier protection and intensive nutrients – what is good for the skin also helps the hair! Why SHAZAY is a perfect fit for Skinification SHAZAY is the first luxury wellness hair care brand that uses skin care technologies specifically for the hair & scalp. Our Skinification Secrets: ✔ Diamond Filtered Water – Our patented water technology removes unwanted residues, improves the absorption of valuable active ingredients and ensures maximum purity. ✔ High-quality care complexes – antioxidants, vitamins and botanical extracts strengthen the hair, protect it from external influences and preserve its youthfulness and elasticity. ✔ Holistic wellness experience – Our SHAZAY Ritual & SHAZAY Hairspa offer deep relaxation, intensive care and an exclusive spa experience for the scalp. Which active ingredients play a role in skinification ? Moisture & Protection: Hyaluronic acid, panthenol & glycerin provide intensive moisture and protect the hair structure from environmental influences. Anti-aging for hair: Vitamin E, argan oil & keratin strengthen the hair, reduce frizz and make it more resilient. Scalp care & hair growth: Caffeine & fermented algae extracts promote blood circulation, stimulate the hair roots and counteract hair loss. The best SHAZAY products for skinification lovers Do you want to optimize your hair care routine and get the most out of modern care technologies? These SHAZAY products combine highly effective ingredients with a luxurious care experience: Gentle Purifying Shampoo – Gentle cleansing with antioxidant vitamin E & panthenol, ideal for sensitive scalps. Delicate Therapy Masque – intensive care with artichoke extract, jojoba oil & keratin for more suppleness & shine. Premium Blow-Out Mist – heat protection with chia seed extract & vitamin E, preserves moisture and ensures silky hair. Hair & Scalp Vitality Line – Stimulates the scalp with caffeine & green algae extracts, strengthens the hair roots and supports healthy hair growth. Conclusion: Luxury meets science Skinification is more than just a trend – it is the future of hair care! With SHAZAY, hair and scalp experience the care they deserve: the highest quality, innovative formulations and a holistic feel-good experience. SHAZAY – is more than a brand . SHAZAY is a feeling.
Learn moreHow do I wash my hair properly?
Many people think washing their hair is simple—just shampoo, rinse, and you're done. But if washed incorrectly, hair can quickly become dry, stringy, or lose its shine. The right hair washing routine can make all the difference! SHAZAY – More than a brand. SHAZAY is your ritual for luxurious hair care. With high-quality ingredients, Diamond Filtered With its water and perfectly balanced formulas, SHAZAY ensures an incomparable hair feeling. Learn how to wash your hair optimally – for healthy, shiny, and well-groomed hair! 1. Preparation: The right basis for your hair wash Brush your hair beforehand: Brush dry hair thoroughly before washing. This reduces tangles and makes shampooing easier. Use lukewarm water: Water that's too hot opens the cuticles too much and can dry out the scalp. Lukewarm water gently cleanses and prepares the hair for conditioning. SHAZAY tip: A gentle scalp massage before washing stimulates blood circulation and promotes the supply of nutrients to the hair roots . 2. Choose the right shampoo Every hair is unique—and needs customized cleansing. Find the perfect SHAZAY shampoo for your needs: Your hair needs Recommended SHAZAY Shampoo Fine to medium hair that needs volume & freshness Gentle Purifying Shampoo – Gentle cleansing, gives volume and lightness Dry, damaged or brittle hair Enriching Care Shampoo – Intensively nourishes, moisturizes and protects against hair breakage Curly, wavy or frizz-prone hair Enriching Care Shampoo – Defines curls, adds shine & softness Sensitive or irritated scalp Gentle Purifying Shampoo or Energizing Shampoo – Soothes and cares for the scalp with panthenol & caffeine Lack of elasticity, tired-looking hair, hair loss (e.g. due to hormonal changes or during menopause) Energizing Shampoo – Strengthens the hair roots , revitalizes with caffeine & vitamin E Quickly greasy scalp & excess sebum Gentle Purifying Shampoo – Effectively cleanses without drying out the scalp ✔ Use only a small amount of shampoo! A hazelnut- or walnut-sized amount is sufficient. ✔ Lather in your hands and massage only onto the scalp – the lengths are gently cleansed when rinsing. SHAZAY tip: Shampoo twice! The first wash removes styling residue and excess sebum, while the second provides intensive conditioning and freshness. 3. Rinse properly & use conditioner Rinse thoroughly: Shampoo and product residue can weigh down hair and irritate the scalp. Apply conditioner only to the lengths and ends, not to the scalp! Fine to normal hair: Precious Softening Conditioner – Moisturizes without weighing down. Dry, damaged hair: Deeply Nourishing Conditioner – Rich care for more suppleness. Curly, brittle hair: Deep Nourishing Conditioner or Wholesome Care Masque – Maximum moisture and frizz control. Damaged , stressed hair: Delicate Therapy Masque – Strengthens with artichoke extract & jojoba oil. SHAZAY tip: Work the conditioner into your hair with a wide-toothed comb – this distributes it evenly and improves combability. 4. Leave -In & Styling for perfect care after washing After washing your hair, it is important to continue to protect and care for your hair. For easier combing & extra moisture: SHAZAY Moisturizing Leave -In Conditioner – Especially good for dry, damaged hair and curl refreshing on the 2nd day. For frizz control & shine: SHAZAY Premium Blow-Out Mist – Perfect for fine hair that needs volume and smoothness For styling & hold: SHAZAY Malleable Hold Hairspray – Flexible hold without stickiness. SHAZAY tip: Don't rub towel-dried hair, but squeeze it gently! A microfiber towel or a cotton T-shirt is particularly gentle. Conclusion: The perfect hair wash with SHAZAY With the right technique and high-quality SHAZAY products, washing your hair becomes a luxurious ritual for healthy, shiny hair. Step 1: Brush hair before washing, moisten with lukewarm water Step 2: Choose the right SHAZAY shampoo & shampoo twice Step 3: Apply conditioner or mask only to the lengths and rinse gently Step 4: Use leave -in for combability, protection & extra care Step 5: Gently dry hair & perfect with styling products SHAZAY – More than a brand. SHAZAY is your ritual for luxurious hair care.
Learn moreBlow-Out vs. Leave-In
Not all hair care is the same - especially when it comes to styling and protection. Two luxurious SHAZAY products ensure healthy, shiny hair: the SHAZAY Premium Blow-Out Mist and the SHAZAY Moisturizing Leave -In Conditioner. But what is the difference and which product is better for your hair? 1. What is SHAZAY Premium Blow-Out Mist? The SHAZAY Premium Blow-Out Mist is a lightweight, moisturizing styling spray that reduces frizz , adds shine and ensures long-lasting styling. It is sprayed into towel-dried hair before blow-drying and helps to make the hair smoother and easier to comb. ✔ Ideal for: Fine to medium hair that needs volume and light hold ✔ Perfect for: Smooth, shiny blow-dry hairstyles ✔ Combability: Makes hair immediately smoother and easier to comb ✔ SHAZAY recommendation: Contains chia seed extract and vitamin E, which provide a healthy-looking, shiny finish Expert tip: Spray the SHAZAY Premium Blow-Out Mist into the damp lengths and ends before blow-drying. This will make the hair smoother and prevent frizz . 2. What is SHAZAY Moisturizing Leave-In Conditioner? The SHAZAY Moisturizing Leave -In Conditioner is a deep-acting moisturizer that stays in the hair and is not rinsed out. It protects against external influences, reduces hair breakage and improves combability. ✔ Ideal for: Dry, damaged or colored hair that needs intensive moisture ✔ Perfect for: Curly, wavy or frizzy hair that needs smoothness ✔ Combability: Detangles hair instantly and makes it silky smooth ✔ SHAZAY recommendation: Contains argan oil and keratin and has a heat protection complex Expert tip: Apply a small amount of SHAZAY Moisturizing Leave -In Conditioner to damp or dry lengths – ideal for making hair easier to comb or as a second-day curl refresher! 3. Which SHAZAY product is right for you? your hair goal Recommended SHAZAY product Shine, frizz control & light hold when blow-drying SHAZAY Premium Blow-Out Mist Intensive Moisture & Protection SHAZAY Moisturizing Leave-In Conditioner Smooth , shiny blow-dry looks SHAZAY Premium Blow-Out Mist suppleness & care for dry hair SHAZAY Moisturizing Leave-In Conditioner protection from styling heat Combine both products! Combination possible! Use SHAZAY Moisturizing Leave -In Conditioner as a nourishing base for extra moisture and SHAZAY Premium Blow-Out Mist as a finish for shine and frizz control. Conclusion: The perfect duo for well-groomed hair Whether you are looking for a light styling aid or deep-acting care – SHAZAY offers you the right solution. The SHAZAY Premium Blow-Out Mist provides long-lasting blow-dry looks, shine and frizz control. The SHAZAY Moisturizing Leave -In Conditioner provides intensive moisture, improves combability and is ideal for second-day curls. SHAZAY – More than a brand. SHAZAY is your ritual for healthy, shiny hair.
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